WEB MARKETING - ARTICLES

Study: Search engines deliver higher conversion
2 Feb 2006 : Online search engines such as Google are better at turning shoppers into buyers than other sites displaying advertising and marketing efforts on the Internet, a new study shows. ... read more >

Link Building is Relationship Building
27 Jan 2006 : Most small business owners understand that one of the most important things they need to do in order to help their web sites rank better on the search engines is to build incoming links from quality, relevant web sites. ... read more >

Web Marketing in a sea of change
12 Jan 2006 : Waves of change have cascaded over the search marketing sector in the past year prompting changes in the methods, business and practice of search engine optimization.  ... read more >

Effective online advertising tips
5 Jan 2006 : Over the years I have had the pleasure of developing a number of ecommerce web sites for various companies and have watched and monitored what has worked and what has not.   ... read more >

WEB Marketing for the big 3
21 Dec 2005 : Ranking your website highly on one of the "big three" search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three.   ... read more >

What New Websites Tend to Overlook
16 Nov 2005 : We wait anxiously for our websites to be somewhere visible in the search engines. We may even start swapping links with other websites, hoping that this will increase our back links and therefore increase our ranking placement in the search engines. We look again at the search engines, seeing we're still not ranked all that well  ... read more >

Click Fraud and the Rising Costs of Search Engine Marketing
8 Nov 2005 : Search Engine Pay-Per-Click advertising is estimated to be a $5.1 billion business this year. It is growing rapidly and certainly is a top strategy for the online travel industry ... read more >