Some interesting facts about search engines and internet marketing.
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According to a recent poll by Forrester Research. Over 90% of Internet users worldwide use search engines to find the sites they want. Search engine listings are the number one way to generate qualified traffic to websites.
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More people use search engine to finds products and services as compared to phone directory and yellow pages. Potential customers can compare prices online. |
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According to a Nielsen Ratings, 9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month. |
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According to a Direct Marketing Association poll, Search engine positioning was the top method cited by website marketers to drive traffic to their sites. |
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85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first couple of page results. |
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According to Forrester Research Media Field Study, attracting a loyal audience to your website is best achieved through top search engine listings. |
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97 percent of Fortune 100 companies had some type of site architecture problem that might give them problems being found by search engines. iProspect, May 2001 |
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Nine out of ten web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month. Nielsen//NetRatings |
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Users looking for products are far more likely to type the product name into a search engine's search box (28%) than browse shopping "channels" (5%) or click on ads (4%) Jupiter Media Metrix & NPD |
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Search engines are the number one way consumers find new web sites online, used by 73.4% of those surveyed. Forrester |
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Search engine positioning was the top method cited by web site marketers to drive traffic to their sites (66%), followed by email marketing (54%). Direct Marketing Association |
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On average, people experience "search rage" if they don't find what they want within 12 minutes. WebTop Search Rage Study |
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Meta tags are the most popular search engine optimisation technique, used by 61% of those surveyed, followed by optimising page titles (44%) and link building (32%). Iconocast |
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Contrary to any sales hype you may read elsewhere, there are no software products available, nor will there ever be, that can automate the search engine optimisation process. |
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People who actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! Focused search engine optimisation brings the searcher and the supplier together. |
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Research shows that most search engine users don't look past the first two or three pages of results returned by a search engine. |
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