How much does Search Engine Marketing cost?
Search engine marketing requirements differ for every website and hence so too the variables and cost involved in every campaign. We tailor every campaign to suit our clients needs and objectives, therefore if would like us to quote on a particular project you will need to provide us with some information about your campaign requirements. We offer a free quoting facility on this website
CLICK HERE to find out more about our Search Engine Marketing service.
What kind of results am I to expect?
It's a well know fact that search engine marketing companies who guarantee 1st place positions or claim to have "special relationships" with of the any search engines are the ones to stay away from. We are honest in our approach which is why we don't make promises like these to our clients, instead we tell them that using our services will guarantee them placement in the top 1-5 pages of results for a majority of their keywords or key phrases. In most instances we often achieve page 1 positions for a majority of our clients keywords or key phrases and the longer our clients use our services the better their results become, this is due to our constant monitoring, submissions and guidance throughout the duration of your campaign.
How long does the process normally take?
Every search engine marketing project is individually customised to suit the requirements and objectives of our clients and therefore there are a number of factors that affect the completion time of each campaign. The main factors that influence the timeframe of the project include: 1) the number of pages a particular website has 2) the number of keywords used for a website and 3) the client's ability to respond to and act on our request for information in certain stages of the project.
As a general guide most projects take around 2 to 4 weeks to complete.
What happens after the campaign period expires?
Most of our campaigns run for a minimum of 6 months, however after this period we always recommend clients to continue with their campaign in order to sustain and improve the results that we have achieved for them.
The main advantage of using our search engine marketing services is that after your subscription ends your website will continue to be listed with the search engines, unlike traditional advertisements that remove your ad after the subscription period expires.
What is a keyword or keyword phrase?
Keywords are terms used by search engines to catalog or index web site pages and content. Keywords discriminate between the billions of pages on the Web that may or may not be related to the searcher's interest. A keyword phrase is 2-3 keywords (e.g. "search engine marketing") used to perform a more detailed search.
What is content optimisation?
Content optimisation involves tactically selecting keywords and phrases that positively discriminate your company and products from your competitors, and then editing your web page's META tags and content (text) to be rich and dense with these keywords and phrases. Directory editors use informative (unique and relevant) content to decide whether or not to list your site.
What is meant by targeted traffic?
There is traffic and there is targeted traffic. Targeted traffic consists of prospective customers, partners, employees, and investors that are interested in your company and your products. The objective of our Search Engine Marketing campaigns is not just to improve the ranking of your site in search engines and directories, thereby increasing traffic, but to drive targeted traffic to your web site through tactful population of your site's META tags, and optimisation of your site's content to be rich and dense with the keywords that will help set you apart from your competitors.
What are search engine algorithms and why are they important?
Algorithms are a form of computer logic that search engines use to analyse records to assign a value based upon keywords, phrases, and informative themes, and determine the sites that are presented in a ranked order to the searcher. Search engine algorithms may use the location, frequency of keywords and phrases in the content, and the number of quality inbound links to determine your site's ranking.
What are search engine spiders?
Spiders are search engine software programs that crawl or "spider" the World Wide Web following hyperlinks, and help the search engine build an accurate, up to date index or catalog of all the pages they find.
What are the major search engines and directories?
The major search engines/directories handle over 99% of all Internet searches. We naturally focuses first on ensuring that our client's sites are recognised by and optimised for the major search engines. The make-up of the top this list changes with search engine popularity.
What are META tags in reference to Search Engines?
META tags (title, keywords, description and ALT tags) are pieces of information embedded in the html code that are read by search engine spiders and used by search engine algorithms to catalog or index your site.
What's included in the META Tag Creation element?
Golive Technology will optimise the title, description, keyword, and ALT tags in the pages included in the SEM package you've selected, based on your keyword list.
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